Drink coasters are a niche marketing tool that can provide two narrow but dense audiences for your message. On the one hand, coasters can directly target people who care about beverages. This may include connoisseurs of alcohol and non-alcoholic food. On the other hand, you may also come into contact with a group of people who are actually unique in using and displaying affordable coaster online. These people are more meticulous and pay more attention to the preservation and condition of the property.
Beer Coasters and Bars
Using coasters to target people who enjoy the spirit occasionally is a tried and true strategy. If you walk into any ordinary bar in the United States, you are likely to see all kinds of cheap rubber discs scattered all over the place, with the logo of this or that beer company printed on them. The winery provided the coasters for free to the bar owners because they knew it was a good way to place the ads directly in front of the target market, in an environment where the audience could access the product.
In recent years, this has been used to the opposite effect. Cities and state governments around the world have used Shop Bar and Drink Coasters to clarify the negative effects of alcohol consumption. The most extreme and arguably the smartest movement is carried out by the government of Mumbai, India. A series of coasters were distributed to local bars with photos of young local citizens printed on them. However, when the condensate in the drink is placed on these brackets, the picture changes, revealing the bloody faces of the victims of drunk driving.
Since this is such a common form of marketing, being effective means making yourself unique. First of all, the bar owner has been getting free discounts on promotional drink coasters. Often beer and liquor companies will even pay venue fees to use their specific materials. If you want to use coasters, you must add additional features to them.
This can be achieved by raising the stakes and spending a little more on some higher-quality materials. Marble, gemstone, and hardwood coasters are much stronger than rubber or paper coasters, and you can inject sandblasted three-dimensional logos on their surfaces that are more meaningful than simple printing. Or, you can try to be smart and add interesting facts and novel games to your promotional materials. If all other methods fail, please research the site and try to work with the owner to create something that can promote the business of both parties.
Wine Coaster
Marketing to drinkers is very different from using coasters to market to people in bars and clubs. Compared with most other narcotics, wine has a more complex personality. It is consumed in lounges, wine tasting tours, and wine competitions. It is considered a drink for the rich, sophisticated and rich.
Another important difference between bar coasters and wine coasters is their function. Generally speaking, wine glasses do not have condensation problems, but wine bottles often have. This is why wine coasters are often made for bottles rather than glasses. These coasters are usually made of stronger materials and larger, with raised edges that wrap the bottle and prevent moisture from spilling out of the neck.
The higher awareness and the fact that the coasters are stronger means that the marketing of wine coasters generally tends to be more high-end products. Although wine and vineyards are the most common promotion themes, you can also be more creative and market the country, a certain lifestyle, or related luxury services. and buy bar coasters.
The most important thing about wine coaster marketing is that it is much more subtle than working in a bar. You want to create an impression and work in the subconscious mind of the person watching the work. And in a bar, you should expect people to not know, maybe even a little drunk, so the message must be much louder.
Non-alcoholic beverage coasters
People are often most interested in alcoholic beverages; however, there are also many people who are keen on a variety of sodas, juices, and other basic beverages. These people are willing to add marketing messages to their homes. The secret is to bundle your coasters with products or events so you can easily distribute them to those specific people.
Without directly getting involved in alcohol, one way to use beverage coasters for marketing is to cooperate with restaurants and cafes to develop products that are elegantly integrated with space decoration. Most restaurants don't want to place direct marketing on their customers' tables because it might offend them. However, if your work is appealing, interesting, or engaging, and your marketing message is soft, you may find a restaurant owner who is willing to work with you.
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